Many consumers feel brands with online stores aren’t able to deliver a great shopping experience. According to a study by Salesforce, nearly 64% of global consumers stated that their expectations from online brands have grown over time. Around 53% of...
7 out of 10 customers visiting your store today are probably going to abandon their shopping cart.Shopping cart abandonment takes place during the checkout process of an online order when potential customers change their minds and drop off before completing...
Black Friday is expected to be the busiest shopping day of the 2021 holiday shopping season. Unfortunately, in this day and age of hyper-competition, Black Friday has evolved from a cultural shopping experience to a more task-driven ecommerce event.Between free...
Many holiday shoppers are searching for the right gift at the right price and are willing to try new online stores for better Black Friday deals. To adapt to holiday shopping behavior, brands need to safeguard the online customer experience. The...
Generally, coupons and cashback sites play an important role in a brand’s affiliate marketing program.eCommerce brands use them to drive sales and revenue from deal-seeking or price-sensitive consumers, help move surplus inventory, and generate abundant brand awareness.But brands need to...
Understanding customer psychology is one of the key aspects for the success of any business. Tapping into the customer behavior helps eCommerce merchants to convert more visitors into consumers.Online shopping swiftly increased in early 2020 and changed buying habits. ~15-30% growth...
There are numerous metrics to track and measure the performance of your eCommerce business. We understand that it can sometimes be difficult to know what metrics to monitor, especially the ones that show revenue.Paying attention to your website’s Revenue Per...
In our earlier article, we spoke about the psychology of discounts and various tactics online businesses can apply to influence customer behavior. This article continues the idea of using customer psychology in eCommerce to drive consumption with psychological pricing.Psychological pricing...
Many eCommerce companies do not realize that a significant portion of shoppers that visit their website experience distractions from unsolicited ads and pop-up coupons. These ads redirect shoppers to competitor websites, display unwanted content, and fraudulently tag conversions to collect...
Consumers today want deals, and coupon extensions are a hassle-free way to get them. Our estimate suggests over 10 percent of online shoppers use coupon extensions to save money when shopping online. Thanks to the shift in consumer preference to online...
